I was walking on Broadway yesterday, coming back from a meeting at Bettercloud when I saw a hot dog stand.
Regular street corner in NYC. My gaze began to shift.
Until I noticed a hand-made sign saying “Try our onion crunch dog!” with a photo of a hot dog covered in onions.
“Gahhh I want that.”
And this is weird.
Every hot dog stand has onions. It’s a staple like relish or God-awful ketchup. But not every stand has the Onion Crunch Dog.
What are you selling? Does someone else offer it too? Want to differentiate?
Stop selling hot dogs with onions. Sell the Onion Crunch Dog.
*Edit*
This post scored a free bottle from Nick Loeb himself.